RecruitMyMom
Website Strategy & UX Upgrade
A structured website strategy to better support employer decision-making and drive higher quality enquiries.
Where the Current Website Falls Short
Employer pathways
are unclear
Messaging doesn't support decision-making
Navigation
creates friction
Structure
doesn't scale
The Opportunity
These changes are designed to improve how employers understand, trust, and act on your offering.
Employer pathways
are unclear
Messaging doesn't support decision-making
Navigation
creates friction
Structure
doesn't scale
Phase A
Strategy & Structure
This phase defines how the website should be structured to support employer decision-making.
Scope
- Website audit and UX review
- Messaging and positioning framework
- User journeys and audience definition
- Sitemap and structure
Outcome
Clear direction on how employers should move through the site and take action
Deliverables
- Website strategy document
- User journey mapping
- Sitemap and structure
Phase B
Page Planning & Design
Translate the strategy into high-converting page structures and final visual design for key pages
Scope
- Page architecture and templates
- Wireframes and content structure
- Visual design direction
- Copy refinement
Outcome
Defined page structures that guide employers toward enquiry and engagement
Deliverables
- Wireframes (Figma)
- Page structures
- High-fidelity designs
- Refined copy in key pages
Phase C
Implementation Support
This phase ensures the strategy and design are correctly carried through during development.
Scope
- Developer handoff
- Implementation guidance
- Quality assurance and review
Outcome
A consistent and usable experience that supports conversion at launch
Deliverables
- Developer handoff
- QA review
- Final recommendation
Timeline
Each phase builds toward improving employer conversion and reducing friction in the hiring journey.
Phase A - 4 Weeks
Establishes a clear structure, messaging, and user journey for the website.
Phase B - 6 Weeks
Defines how each key page supports employer understanding and conversion.
Phase C - 2 Weeks
Ensures the strategy and design are correctly implemented and refined before launch.
Outcomes
The following outcomes reflect how the improved structure supports employer engagement and conversion
Clearer employer journey from entry to enquiry
Employers can quickly understand the service and move toward hiring action without confusion.
Improved conversion from employer visits to hiring action
More qualified enquiries through clearer messaging and stronger calls to action.
Stronger page structure across key templates
Consistent layouts that guide users and support decision-making across the site.
A scalable foundation for growth and future optimisation
A structured system that supports ongoing improvements without needing to rebuild.
Scope Boundaries
The following defines what is not included to keep the project focused and efficient.
- Drupal development or direct website build
- Uploading or populating content into the CMS
- Full copywriting for all pages
- Blog writing or ongoing content production
- SEO strategy or SEO content production
- Advanced CRM, ATS or Zoho workflow changes
- Ongoing website maintenance or monthly support
- Project management of the development team
- Additional templates or pages outside the defined scope
- New feature requests or structural changes outside the agreed scope
Each stage includes 1–2 structured review rounds. Additional revisions or changes outside the agreed scope can be scoped and quoted separately if needed.
Investment
This reflects the full scope of work across all phases of the project.
This investment reflects a structured, strategy-led approach to improving how the website supports employer acquisition and conversion.
Payment
- 40% deposit
- 40% before Phase B
- 20% before Phase C
Note
Additional support can be scoped separately.
Next Step
Confirm the approach to begin Phase A, or book a call to refine any details before moving forward.